How To Scale Your Business And Increase Revenue With Video Marketing
Video reels have replaced pictures on the social media pedestal and digital marketing has become a fundamental component of internet culture. With the introduction of Instagram Reels in 2020, TikTok’s rise to fame in the same year, and the creation of unique video marketing startups like Edekee, there’s little doubt as to why video marketing has become so important for businesses.
Let’s take a quick look at two important figures from Wyzowl.
From the above, it’s clear that video consumption has increased exponentially since 2019, and that marketers are now utilizing video content to drive traffic to their eCommerce stores. As many business owners will attest, using video content to appeal to the target consumer is a time-tested strategy that works.
Fact is, we currently live in a world where digital marketing is the go-to for small and large-scale businesses, and a well-phased video content marketing strategy is essential to generate new leads, increase conversions, and inspire more sales. Join us as we explore how to use videos to grow your business as an entrepreneur.
What Is Video Marketing?
People say images are worth a thousand words. For videos, multiply that number by ten thousand more.
For many, video marketing refers to a way by which videos are used to sell a product(s) or service(s), and that’s just it! Video marketing has only one specific goal—to generate more sales.
Video marketing is a form of advertisement that promotes the highest form of digital and physical engagement for your brand, and essentially the products and services you aim to sell. A video tells a story your audience will relate to, and when done right, will inspire them to purchase what you want. With one short video, you can educate your target audience on why they should buy your product NOW, rather than later, increase your brand awareness, and drive more traffic to your website.
4 Simple Reasons Video Content Is A Better Marketing Strategy For Businesses
It’s simple. Videos have become a popular form of communication between businesses and their target audience. They are a better way to make your audience pause to listen to what you have to say. For example, approximately 88% of consumers were convinced to buy products after watching a related brand video, according to a Wyzowl video marketing survey. Essentially, it’s easy to skim over a picture, but it’s considerably more challenging to ignore a well-made video marketing campaign.
Besides engagement, video ads also deliver a more comprehensive message about a brand and its products. Check out these 4 reasons videos are better than photos for marketing.
Videos Present A Clearer Brand Message
Branding is one of the most important components of any business. It’s necessary to highlight what values your brand stands for in your marketing campaigns, and the best way to reflect those values is through video creation. Creating videos that appeal to your target audience's emotions and clearly outline your brand's ideals will enable you to increase your brand's awareness and also motivate your target consumers to purchase your products.
Videos Allow For Better Engagement
Whether it’s a short skit or a 2-hour-long movie, your audience wants to watch videos. Compared to images, videos can create lasting impressions on the minds of your customers. And when it comes down to business, your audience wants to see a brand that’ll personalize videos in tune with their specific needs.
By creating content that your target consumer wants to see, you’ll have breached the first hurdle in landing sales—building a customer base. Customers will engage and share videos that they enjoyed watching with friends and family around them, creating a network of like-minded individuals who want what products or services you provide, ultimately driving more traffic to your website.
Besides engagement, video ads also deliver a more comprehensive message about a brand and its products. Check out these 4 reasons videos are better than photos for marketing.
Videos Present A Clearer Brand Message
Branding is one of the most important components of any business. It’s necessary to highlight what values your brand stands for in your marketing campaigns, and the best way to reflect those values is through video creation. Creating videos that appeal to your target audience's emotions and clearly outline your brand's ideals will enable you to increase your brand's awareness and also motivate your target consumers to purchase your products.
Videos Allow For Better Engagement
Whether it’s a short skit or a 2-hour-long movie, your audience wants to watch videos. Compared to images, videos can create lasting impressions on the minds of your customers. And when it comes down to business, your audience wants to see a brand that’ll personalize videos in tune with their specific needs.
By creating content that your target consumer wants to see, you’ll have breached the first hurdle in landing sales—building a customer base. Customers will engage and share videos that they enjoyed watching with friends and family around them, creating a network of like-minded individuals who want what products or services you provide, ultimately driving more traffic to your website.
Great For Search Engine Optimization
Ever searched for something on Google and YouTube videos ranked at the top of the result page?
It’s no news that Google and other search engines prioritize web pages with videos in organic SERPs. Brand videos on a website landing page have also been guaranteed to improve conversion rates by at least 80%, according to a study by TechJury. If you run an eCommerce website, a short live video on your landing page can improve your chances of converting the average visitor into leads, drive more traffic to your website, and significantly boost share rates.
Boosts Creativity
Can videos boost your creativity? absolutely!.
Many studies indicate that watching videos is one of the best ways to spark creativity for businesses. And we agree. It’s easy to generate unique ideas for your business after watching videos made by others in your industry and beyond.
Let’s examine a practical example.
Say you own an eCommerce outfit that sells children's clothes. You’ve just broken into the market, and you’re looking to generate leads as quickly as possible. A quick search for funny children's videos on YouTube, Instagram, or TikTok can give you a barrage of ideas you can implement in your video marketing strategy.
Once you fully understand what your audience wants to see, creating videos that mirror the same as creatively as possible won’t be a problem.
How To Scale Your Business With Videos
Let’s face it. Online video marketing can be the determining factor to make or break your eCommerce business. As we’ve mentioned above, videos have the potential to speak directly to your audience and elicit more emotion, and with effective video marketing strategies in your marketing handbook, you’ll be able to take your business to new heights. Here’s a checklist of how to use videos to improve business growth below:
Determine what type of video your audience wants to see
Create a YouTube channel for your business
Use short-form and interactive videos
Publish relevant and helpful content regularly
Reflect your brand style always
Utilize talented video content creators and influencers
Interactive videos have become one of the most sellable aspects of video marketing—recent studies show that interactive videos an audience could relate to were guaranteed to gain more traction compared to direct infomercials and ads.
The psychology behind this is pretty simple.
The average consumer wants to buy what he’s absolutely convinced that he needs, rather than what a brand wants him to buy. As a business owner, make sure to create interactive video content that’ll strike a good note with your audience to guarantee likes, shares, and ultimately conversions. Don’t forget to use your hashtags too—this will help you reach those with interests that reflect what products and services your brand provides.
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